{"id":237,"date":"2024-07-31T05:43:06","date_gmt":"2024-07-31T05:43:06","guid":{"rendered":"https:\/\/mostinsight.com\/?p=237"},"modified":"2024-07-31T05:43:06","modified_gmt":"2024-07-31T05:43:06","slug":"%eb%8b%a4%eb%8b%88%ec%97%98-%ec%b9%b4%eb%84%88%eb%a8%bcdaniel-kahneman-%ed%96%89%eb%8f%99%ea%b2%bd%ec%a0%9c%ed%95%99behavioral-economics","status":"publish","type":"post","link":"https:\/\/mostinsight.com\/%eb%8b%a4%eb%8b%88%ec%97%98-%ec%b9%b4%eb%84%88%eb%a8%bcdaniel-kahneman-%ed%96%89%eb%8f%99%ea%b2%bd%ec%a0%9c%ed%95%99behavioral-economics\/","title":{"rendered":"\ub2e4\ub2c8\uc5d8 \uce74\ub108\uba3c(Daniel Kahneman) \ud589\ub3d9\uacbd\uc81c\ud559(Behavioral Economics)"},"content":{"rendered":"<p><strong><br \/>\n\ub2e4\ub2c8\uc5d8 \uce74\ub108\uba3c<\/strong>(Daniel Kahneman)\uc740 \ud589\ub3d9 \uacbd\uc81c\ud559\uc758 \uc120\ub450\uc8fc\uc790\ub85c, \uadf8\uc758 \uc5f0\uad6c\ub294 \uc778\uac04\uc758 \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uacfc \uacbd\uc81c\uc801 \ud589\ub3d9\uc744 \uc2ec\ub9ac\ud559\uc801 \uad00\uc810\uc5d0\uc11c \ubd84\uc11d\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>1934\ub144 \uc774\uc2a4\ub77c\uc5d8\uc5d0\uc11c \ud0dc\uc5b4\ub09c \uadf8\ub294 \ud504\ub9b0\uc2a4\ud134 \ub300\ud559\uad50\uc758 \uc2ec\ub9ac\ud559 \ubc0f \uacf5\uacf5 \uc815\ucc45 \uad50\uc218\ub85c \uc7ac\uc9c1\ud558\uba70, 2002\ub144\uc5d0\ub294 \ub178\ubca8 \uacbd\uc81c\ud559\uc0c1\uc744 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\uc758 \uc5f0\uad6c\ub294 \uc778\uac04\uc774 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ubc29\uc2dd\uc5d0\uc11c \ube44\ud569\ub9ac\uc801\uc778 \uc694\uc18c\uac00 \uc5b4\ub5bb\uac8c \uc791\uc6a9\ud558\ub294\uc9c0\ub97c \ud0d0\uad6c\ud558\uba70, \uc804\ud1b5\uc801\uc778 \uacbd\uc81c\ud559\uc758 \uac00\uc815\uc5d0 \ub3c4\uc804\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-294 aligncenter\" src=\"https:\/\/mostinsight.com\/wp-content\/uploads\/2024\/07\/\ub2e4\ub2c8\uc5d8-\ucee4\ub108\uba3c-230x300.png\" alt=\"\ub2e4\ub2c8\uc5d8 \ucee4\ub108\uba3c\" width=\"230\" height=\"300\" srcset=\"https:\/\/mostinsight.com\/wp-content\/uploads\/2024\/07\/\ub2e4\ub2c8\uc5d8-\ucee4\ub108\uba3c-230x300.png 230w, https:\/\/mostinsight.com\/wp-content\/uploads\/2024\/07\/\ub2e4\ub2c8\uc5d8-\ucee4\ub108\uba3c.png 411w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mostinsight.com\/%eb%8b%a4%eb%8b%88%ec%97%98-%ec%b9%b4%eb%84%88%eb%a8%bcdaniel-kahneman-%ed%96%89%eb%8f%99%ea%b2%bd%ec%a0%9c%ed%95%99behavioral-economics\/#%EB%8B%A4%EB%8B%88%EC%97%98_%EC%B9%B4%EB%84%88%EB%A8%BC_%EC%97%B0%EA%B5%AC_%EB%B0%8F_%ED%99%9C%EB%8F%99\" title=\"\ub2e4\ub2c8\uc5d8 \uce74\ub108\uba3c \uc5f0\uad6c \ubc0f \ud65c\ub3d9\">\ub2e4\ub2c8\uc5d8 \uce74\ub108\uba3c \uc5f0\uad6c \ubc0f \ud65c\ub3d9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mostinsight.com\/%eb%8b%a4%eb%8b%88%ec%97%98-%ec%b9%b4%eb%84%88%eb%a8%bcdaniel-kahneman-%ed%96%89%eb%8f%99%ea%b2%bd%ec%a0%9c%ed%95%99behavioral-economics\/#%ED%96%89%EB%8F%99_%EA%B2%BD%EC%A0%9C%ED%95%99_Behavioral_Economics\" title=\"\ud589\ub3d9 \uacbd\uc81c\ud559 (Behavioral Economics)\">\ud589\ub3d9 \uacbd\uc81c\ud559 (Behavioral Economics)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mostinsight.com\/%eb%8b%a4%eb%8b%88%ec%97%98-%ec%b9%b4%eb%84%88%eb%a8%bcdaniel-kahneman-%ed%96%89%eb%8f%99%ea%b2%bd%ec%a0%9c%ed%95%99behavioral-economics\/#%EB%A7%BA%EC%9D%8C%EB%A7%90\" title=\"\ub9fa\uc74c\ub9d0\">\ub9fa\uc74c\ub9d0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%EB%8B%A4%EB%8B%88%EC%97%98_%EC%B9%B4%EB%84%88%EB%A8%BC_%EC%97%B0%EA%B5%AC_%EB%B0%8F_%ED%99%9C%EB%8F%99\"><\/span>\ub2e4\ub2c8\uc5d8 \uce74\ub108\uba3c \uc5f0\uad6c \ubc0f \ud65c\ub3d9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\uce74\ub108\uba3c\uc758 \uc8fc\uc694 \uc800\uc11c \uc911 &#8220;\uc0dd\uac01\uc5d0 \uad00\ud55c \uc0dd\uac01(Thinking, Fast and Slow)&#8221;\uc740 \uadf8\uc758 \uc5f0\uad6c \uc131\uacfc\ub97c \uc9d1\ub300\uc131\ud55c \ucc45\uc73c\ub85c, \uc778\uac04\uc758 \uc0ac\uace0 \ubc29\uc2dd\uacfc \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc5d0\uc11c\uc758 \ub450 \uac00\uc9c0 \uc2dc\uc2a4\ud15c\u2014\ube60\ub974\uace0 \uc9c1\uad00\uc801\uc778 &#8216;\uc2dc\uc2a4\ud15c 1&#8217;\uacfc \ub290\ub9ac\uace0 \ub17c\ub9ac\uc801\uc778 &#8216;\uc2dc\uc2a4\ud15c 2&#8217;\u2014\uc744 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ucc45\uc740 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ubca0\uc2a4\ud2b8\uc140\ub7ec\uac00 \ub418\uc5c8\uc73c\uba70, \ud589\ub3d9 \uacbd\uc81c\ud559\uc758 \ub300\uc911\ud654\uc5d0 \uae30\uc5ec\ud588\uc2b5\ub2c8\ub2e4. \ub2e4\ub978 \uc800\uc11c\ub85c\ub294 &#8220;\uacb0\uc815\uc758 \ub9f9\uc810(Nudge)&#8221;\uc774 \uc788\uc73c\uba70, \uc774\ub294 \uc0ac\ub78c\ub4e4\uc774 \ub354 \ub098\uc740 \uc120\ud0dd\uc744 \ud560 \uc218 \uc788\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \ub17c\uc758\ub97c \ub2f4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%ED%96%89%EB%8F%99_%EA%B2%BD%EC%A0%9C%ED%95%99_Behavioral_Economics\"><\/span>\ud589\ub3d9 \uacbd\uc81c\ud559 (Behavioral Economics)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ud589\ub3d9 \uacbd\uc81c\ud559\uc740 \uacbd\uc81c\ud559\uacfc \uc2ec\ub9ac\ud559\uc758 \uad50\ucc28\uc810\uc5d0\uc11c \ubc1c\uc804\ud55c \ud559\ubb38\uc73c\ub85c, \uc804\ud1b5\uc801\uc778 \uacbd\uc81c\ud559\uc774 \uac00\uc815\ud558\ub294 &#8216;\ud569\ub9ac\uc801 \uc778\uac04&#8217;\uc758 \ubaa8\ub378\uc744 \ub118\uc5b4\uc11c\uc11c \uc2e4\uc81c \uc778\uac04\uc758 \ud589\ub3d9\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4. \uce74\ub108\uba3c\uc758 \uc5f0\uad6c\ub294 \uc774\ub7ec\ud55c \ud589\ub3d9 \uacbd\uc81c\ud559\uc758 \uae30\ucd08\ub97c \ub9c8\ub828\ud558\uc600\uc73c\uba70, \uadf8\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc911\uc694\ud55c \uac1c\ub150\uc744 \uc81c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>1. \uc774\ub860\uc801 \ubc30\uacbd<\/strong><br \/>\n\uc804\ud1b5\uc801\uc778 \uacbd\uc81c\ud559\uc740 \uc778\uac04\uc774 \ud56d\uc0c1 \ud569\ub9ac\uc801\uc73c\ub85c \ud589\ub3d9\ud558\uace0, \uc790\uc2e0\uc758 \uc774\uc775\uc744 \uadf9\ub300\ud654\ud558\ub824\ub294 \uacbd\ud5a5\uc774 \uc788\ub2e4\uace0 \uac00\uc815\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uce74\ub108\uba3c\uc740 \uc2e4\uc81c\ub85c \uc778\uac04\uc758 \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc5d0\ub294 \ub9ce\uc740 \ube44\ud569\ub9ac\uc801\uc778 \uc694\uc18c\uac00 \uac1c\uc785\ub41c\ub2e4\ub294 \uac83\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub294 \uc2ec\ub9ac\uc801 \uc694\uc778, \uac10\uc815, \uadf8\ub9ac\uace0 \uc0ac\ud68c\uc801 \ub9e5\ub77d\uc774 \uc5b4\ub5bb\uac8c \ud310\ub2e8\uacfc \uc120\ud0dd\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0\ub97c \uc5f0\uad6c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>2. \uc2dc\uc2a4\ud15c 1\uacfc \uc2dc\uc2a4\ud15c 2<\/strong><br \/>\n\uce74\ub108\uba3c\uc740 \uc0ac\uace0\uc758 \ub450 \uac00\uc9c0 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ubd84\ud588\uc2b5\ub2c8\ub2e4. \uc2dc\uc2a4\ud15c 1\uc740 \ube60\ub974\uace0 \uc9c1\uad00\uc801\uc778 \uc0ac\uace0 \ubc29\uc2dd\uc73c\ub85c, \uc989\uac01\uc801\uc778 \ud310\ub2e8\uacfc \ubc18\uc751\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \ubc18\uba74, \uc2dc\uc2a4\ud15c 2\ub294 \ub290\ub9ac\uace0 \ub17c\ub9ac\uc801\uc778 \uc0ac\uace0 \ubc29\uc2dd\uc73c\ub85c, \uae4a\uc740 \ubd84\uc11d\uacfc \ubb38\uc81c \ud574\uacb0\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. \ub300\uac1c \uc0ac\ub78c\ub4e4\uc740 \uc2dc\uc2a4\ud15c 1\uc5d0 \uc758\uc874\ud558\uc5ec \uacb0\uc815\uc744 \ub0b4\ub9ac\uc9c0\ub9cc, \uc774\ub85c \uc778\ud574 \ube44\ud569\ub9ac\uc801\uc778 \uc120\ud0dd\uc744 \ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n<p><strong>3. \uc778\uc9c0\uc801 \ud3b8\ud5a5<\/strong><br \/>\n\uce74\ub108\uba3c\uc758 \uc5f0\uad6c\ub294 \uc5ec\ub7ec \uc885\ub958\uc758 \uc778\uc9c0\uc801 \ud3b8\ud5a5\uc744 \ubc1d\ud788\ub294 \ub370 \uc911\uc810\uc744 \ub450\uc5c8\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, &#8216;\ud655\uc99d \ud3b8\ud5a5(Confirmation Bias)&#8217;\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc790\uc2e0\uc758 \uae30\uc874 \uc2e0\ub150\uc744 \uac15\ud654\ud558\ub294 \uc815\ubcf4\ub9cc\uc744 \ucc3e\uace0 \ubc1b\uc544\ub4e4\uc774\ub824\ub294 \uacbd\ud5a5\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud3b8\ud5a5\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc798\ubabb\ub41c \uacb0\uc815\uc744 \ub0b4\ub9ac\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>4. \ud504\ub808\uc774\ubc0d \ud6a8\uacfc(Framing Effect)<\/strong><br \/>\n\uce74\ub108\uba3c\uc740 \uc815\ubcf4\uc758 \uc81c\uc2dc \ubc29\uc2dd\uc774 \uc0ac\ub78c\ub4e4\uc758 \uc120\ud0dd\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc5f0\uad6c\ud588\uc2b5\ub2c8\ub2e4. \ub3d9\uc77c\ud55c \uc815\ubcf4\ub77c\ub3c4 \uae0d\uc815\uc801\uc774\uac70\ub098 \ubd80\uc815\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc81c\uc2dc\ub420 \ub54c, \uc0ac\ub78c\ub4e4\uc740 \uc11c\ub85c \ub2e4\ub978 \uacb0\uc815\uc744 \ub0b4\ub9ac\uac8c \ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud2b9\uc815 \uce58\ub8cc\ubc95\uc758 \uc131\uacf5\ub960\uc774 90%\ub77c\uace0 \ub9d0\ud558\ub294 \uac83\uacfc \uc2e4\ud328\uc728\uc774 10%\ub77c\uace0 \ub9d0\ud558\ub294 \uac83\uc740 \ub3d9\uc77c\ud55c \uc815\ubcf4\ub97c \uc804\ub2ec\ud558\uc9c0\ub9cc, \uc0ac\ub78c\ub4e4\uc740 \uc804\uc790\uac00 \ub354 \uae0d\uc815\uc801\uc73c\ub85c \ub290\uaef4\uc838 \uc120\ud0dd\uc744 \ub2ec\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>5. \uc190\uc2e4 \ud68c\ud53c(Loss Aversion)<\/strong><br \/>\n\uce74\ub108\uba3c\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc190\uc2e4\uc744 \ub354 \ud06c\uac8c \ub290\ub07c\ub294 \uacbd\ud5a5\uc774 \uc788\ub2e4\ub294 \uac83\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc774\uc775\uc744 \uc5bb\ub294 \uac83\ubcf4\ub2e4 \uc190\uc2e4\uc744 \ud53c\ud558\ub294 \ub370 \ub354 \ud070 \ub3d9\uae30\ub97c \ub290\ub080\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, 100\ub2ec\ub7ec\ub97c \uc783\ub294 \uac83\ubcf4\ub2e4 100\ub2ec\ub7ec\ub97c \uc5bb\ub294 \uac83\uc774 \ub354 \ud070 \uc2ec\ub9ac\uc801 \uace0\ud1b5\uc744 \uc900\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \uac1c\ub150\uc740 \uacbd\uc81c\uc801 \uc758\uc0ac\uacb0\uc815\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<p><strong>6. \uacb0\uc815\uc758 \ube44\ud569\ub9ac\uc131<\/strong><br \/>\n\uce74\ub108\uba3c\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc5b4\ub5bb\uac8c \ube44\ud569\ub9ac\uc801\uc778 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294\uc9c0\ub97c \uc124\uba85\ud558\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc2e4\ud5d8\uc744 \uc218\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, &#8216;\uc6b0\uc5f0\uc758 \ubc95\uce59(Law of Small Numbers)&#8217;\uc744 \ud1b5\ud574 \uc0ac\ub78c\ub4e4\uc740 \uc791\uc740 \ud45c\ubcf8\uc5d0\uc11c \ub098\ud0c0\ub098\ub294 \ud328\ud134\uc744 \uacfc\ub3c4\ud558\uac8c \uc77c\ubc18\ud654\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud22c\uc790\ub098 \ub3c4\ubc15\uc5d0\uc11c \uc798\ubabb\ub41c \ud310\ub2e8\uc744 \ucd08\ub798\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>7. \ud589\ub3d9 \uacbd\uc81c\ud559\uc758 \uc751\uc6a9<\/strong><br \/>\n\uce74\ub108\uba3c\uc758 \uc5f0\uad6c\ub294 \uc815\ucc45 \uacb0\uc815, \ub9c8\ucf00\ud305, \uae08\uc735 \ub4f1 \ub2e4\uc591\ud55c \ubd84\uc57c\uc5d0\uc11c \uc751\uc6a9\ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, &#8216;\ub11b\uc9c0 \uc774\ub860(Nudge Theory)&#8217;\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub354 \ub098\uc740 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \ubc29\ubc95\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4. \uc774\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc790\ub3d9\uc73c\ub85c \ub354 \uac74\uac15\ud55c \uc120\ud0dd\uc744 \ud558\ub3c4\ub85d \uc2dc\uc2a4\ud15c\uc744 \uc124\uacc4\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c, \uacf5\uacf5 \uc815\ucc45\uacfc \uac1c\uc778\uc758 \uc120\ud0dd\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>8. \uacbd\uc81c\uc801 \ubd88\ud3c9\ub4f1<\/strong><br \/>\n\uce74\ub108\uba3c\uc740 \uacbd\uc81c\uc801 \ubd88\ud3c9\ub4f1 \ubb38\uc81c\uc5d0 \ub300\ud55c \uc5f0\uad6c\ub3c4 \uc218\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4. \uadf8\ub294 \uc0ac\ub78c\ub4e4\uc774 \uacbd\uc81c\uc801 \ubd88\ud3c9\ub4f1\uc5d0 \ub300\ud574 \uc5b4\ub5bb\uac8c \uc778\uc2dd\ud558\uace0 \ubc18\uc751\ud558\ub294\uc9c0\ub97c \uc870\uc0ac\ud558\uba70, \ubd88\ud3c9\ub4f1\uc774 \uac1c\uc778\uc758 \ud589\ubcf5\uacfc \uc0ac\ud68c\uc801 \uc548\uc815\uc131\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5f0\uad6c\ub294 \uacbd\uc81c \uc815\ucc45 \uc218\ub9bd\uc5d0 \uc911\uc694\ud55c \uae30\ucd08 \uc790\ub8cc\uac00 \ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%EB%A7%BA%EC%9D%8C%EB%A7%90\"><\/span>\ub9fa\uc74c\ub9d0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ub2e4\ub2c8\uc5d8 \uce74\ub108\uba3c\uc758 \ud589\ub3d9 \uacbd\uc81c\ud559\uc740 \uc778\uac04\uc758 \ubcf5\uc7a1\ud55c \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc744 \uc774\ud574\ud558\ub294 \ub370 \uc911\uc694\ud55c \uae30\uc5ec\ub97c \ud558\uc600\uc2b5\ub2c8\ub2e4. \uadf8\uc758 \uc5f0\uad6c\ub294 \ub2e8\uc21c\ud55c \uacbd\uc81c\uc801 \ubaa8\ub378\uc744 \ub118\uc5b4 \uc778\uac04 \ud589\ub3d9\uc758 \uc2ec\ub9ac\uc801 \uc694\uc778\uacfc \uc0ac\ud68c\uc801 \ub9e5\ub77d\uc744 \ud3ec\ud568\ud558\uc5ec \uacbd\uc81c\ud559\uc744 \uc7ac\uad6c\uc131\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud589\ub3d9 \uacbd\uc81c\ud559\uc740 \uc774\uc81c \uacbd\uc81c\ud559\uc758 \uc911\uc694\ud55c \ubd84\uc57c\ub85c \uc790\ub9ac \uc7a1\uc558\uc73c\uba70, \uce74\ub108\uba3c\uc758 \uc5f0\uad6c\ub294 \uc55e\uc73c\ub85c\ub3c4 \uacc4\uc18d\ud574\uc11c \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc601\uac10\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uce74\ub108\uba3c\uc758 \uc5f0\uad6c\ub294 \ub2e8\uc21c\ud788 \uacbd\uc81c\ud559 \uc774\ub860\uc744 \ud655\uc7a5\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0, \uc778\uac04 \ud589\ub3d9\uc758 \ubcf5\uc7a1\uc131\uc744 \uc774\ud574\ud558\uace0 \uc774\ub97c \ud1b5\ud574 \ub354 \ub098\uc740 \uc0ac\ud68c\uc640 \uacbd\uc81c\ub97c \ub9cc\ub4dc\ub294 \ub370 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\uc758 \uc5f0\uad6c\ub294 \uacbd\uc81c\ud559\uc790\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc2ec\ub9ac\ud559\uc790, \uc815\ucc45 \uc785\uc548\uc790, \uadf8\ub9ac\uace0 \uc77c\ubc18 \ub300\uc911\uc5d0\uac8c\ub3c4 \uc911\uc694\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\uc720\ub85c \ub2e4\ub2c8\uc5d8 \uce74\ub108\uba3c\uc740 \ud604\ub300 \uacbd\uc81c\ud559\uc5d0\uc11c \uac00\uc7a5 \uc601\ud5a5\ub825 \uc788\ub294 \uc778\ubb3c \uc911 \ud55c \uba85\uc73c\ub85c \ud3c9\uac00\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub2e4\ub2c8\uc5d8 \uce74\ub108\uba3c(Daniel Kahneman)\uc740 \ud589\ub3d9 \uacbd\uc81c\ud559\uc758 \uc120\ub450\uc8fc\uc790\ub85c, \uadf8\uc758 \uc5f0\uad6c\ub294 \uc778\uac04\uc758 \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uacfc \uacbd\uc81c\uc801 \ud589\ub3d9\uc744 \uc2ec\ub9ac\ud559\uc801 \uad00\uc810\uc5d0\uc11c \ubd84\uc11d\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. 1934\ub144 \uc774\uc2a4\ub77c\uc5d8\uc5d0\uc11c \ud0dc\uc5b4\ub09c \uadf8\ub294 \ud504\ub9b0\uc2a4\ud134 \ub300\ud559\uad50\uc758 \uc2ec\ub9ac\ud559 \ubc0f \uacf5\uacf5 \uc815\ucc45 \uad50\uc218\ub85c \uc7ac\uc9c1\ud558\uba70, 2002\ub144\uc5d0\ub294 \ub178\ubca8 \uacbd\uc81c\ud559\uc0c1\uc744 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uadf8\uc758 \uc5f0\uad6c\ub294 \uc778\uac04\uc774 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ubc29\uc2dd\uc5d0\uc11c \ube44\ud569\ub9ac\uc801\uc778 \uc694\uc18c\uac00 \uc5b4\ub5bb\uac8c \uc791\uc6a9\ud558\ub294\uc9c0\ub97c \ud0d0\uad6c\ud558\uba70, \uc804\ud1b5\uc801\uc778 \uacbd\uc81c\ud559\uc758 \uac00\uc815\uc5d0 \ub3c4\uc804\ud558\uc600\uc2b5\ub2c8\ub2e4. \ub2e4\ub2c8\uc5d8 \uce74\ub108\uba3c \uc5f0\uad6c \ubc0f &#8230; <a title=\"\ub2e4\ub2c8\uc5d8 \uce74\ub108\uba3c(Daniel Kahneman) \ud589\ub3d9\uacbd\uc81c\ud559(Behavioral Economics)\" class=\"read-more\" href=\"https:\/\/mostinsight.com\/%eb%8b%a4%eb%8b%88%ec%97%98-%ec%b9%b4%eb%84%88%eb%a8%bcdaniel-kahneman-%ed%96%89%eb%8f%99%ea%b2%bd%ec%a0%9c%ed%95%99behavioral-economics\/\" aria-label=\"Read more about \ub2e4\ub2c8\uc5d8 \uce74\ub108\uba3c(Daniel Kahneman) \ud589\ub3d9\uacbd\uc81c\ud559(Behavioral Economics)\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[4],"tags":[65,71,87,88],"class_list":["post-237","post","type-post","status-publish","format-standard","hentry","category-theory","tag-65","tag-71","tag-87","tag-88"],"_links":{"self":[{"href":"https:\/\/mostinsight.com\/wp-json\/wp\/v2\/posts\/237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mostinsight.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mostinsight.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mostinsight.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mostinsight.com\/wp-json\/wp\/v2\/comments?post=237"}],"version-history":[{"count":3,"href":"https:\/\/mostinsight.com\/wp-json\/wp\/v2\/posts\/237\/revisions"}],"predecessor-version":[{"id":295,"href":"https:\/\/mostinsight.com\/wp-json\/wp\/v2\/posts\/237\/revisions\/295"}],"wp:attachment":[{"href":"https:\/\/mostinsight.com\/wp-json\/wp\/v2\/media?parent=237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mostinsight.com\/wp-json\/wp\/v2\/categories?post=237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mostinsight.com\/wp-json\/wp\/v2\/tags?post=237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}